Growth Discovery
Win the hearts of
young consumers
Young people are savvy consumers. The youth market is fragmented. Youth culture changes rapidly.
Work with sharp young minds and senior experts in our team to better understand young people. Capture new sources of growth.
Work with sharp young minds and senior experts in our team to better understand young people. Capture new sources of growth.
Process
01
Conduct thorough
research on the youth
market and culture.
research on the youth
market and culture.
02
Generate ideas to
unlock new avenues
for profitable growth.
unlock new avenues
for profitable growth.
03
Discuss promising
ideas with young
consumers.
ideas with young
consumers.
04
Locate opportunities
and lay out a detailed
growth strategy.
and lay out a detailed
growth strategy.
Capabilities
Quantitative
Consumer Research
Qualitative
Consumer Research
Behavioural
Segmentation
Shopper Journey
Mapping
Usage & Attitude
Studies
Ethnographic
Market Research
Shop-alongs +
Mystery Shopping
Cool Hunting +
Trend Forecasting
Social Media
Sentiment Analysis
Growth Strategy
Formulation
Featured
Experts
Patrick Cheong-SeePatrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
Steve WaymanSteve Wayman is a veteran executive who managed multi-billion pound corporations in the oil and gas industry.
Canberk BekerA tech-savvy growth hacker, Canberk Beker has years of experience in user acquisition and demand generation.
Leyla OnalLeyla Onal is a social scientist with vast commercial experience in quantitative and qualitative market research.
Gulen GuigazGulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
Client
Story
Any questions?
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