Growth Discovery

  • What are the newly
    emerging trends in
    youth culture?
  • Where can we find
    pockets of growth in
    the youth market?
  • How can we truly
    understand young
    consumers? 
Find Answers    ↓

Win the hearts of
young consumers 

Young people are savvy consumers. The youth market is fragmented. Youth culture changes rapidly. 

Work with sharp young minds and senior experts in our team to better understand young people. Capture new sources of growth.
Process
01
Conduct thorough
research on the youth
market and culture.
02
Generate ideas to
unlock new avenues
for profitable growth.
03
Discuss promising
ideas with young
consumers.
04
Locate opportunities
and lay out a detailed
growth strategy.

Capabilities

Quantitative
Consumer Research
Qualitative
Consumer Research
Behavioural
Segmentation
Shopper Journey
Mapping
Usage & Attitude
Studies
Ethnographic
Market Research
Shop-alongs +
Mystery Shopping
Cool Hunting +
Trend Forecasting
Social Media
Sentiment Analysis
Growth Strategy
Formulation
Featured
Experts
  • Patrick Cheong-See
    Patrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
  • Djan Suphi
    Djan Suphi has 20+ years of experience in various senior roles at BP and ExxonMobil and an MBA from Boston University.
  • Ahmet Topcuoglu
    Ahmet Topcuoglu
    Former Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
  • Gozde Scholtz
    Gozde Scholtz
    Spanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.
  • Gulen Guigaz
    Gulen Guigaz
    Gulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
Client
Story
  • Demystifying the new Direct-to-Avatar economy
    A youth fashion brand needed a strategy to engage with young consumers purchasing virtual clothes to dress their digital avatars.
    View Project
  • Leveraging trends in youth culture to grow 
    A jewellery business was seeking to earn a place in youth culture and get its spark back as the entire industry was at an inflection point. 
    View Project
  • Captivating the next generation of coffee lovers 
    A coffee shop chain with several stores situated next to university campuses sought our assistance to attract young consumers.
    View Project

Any questions?

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