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Product Innovation
How can we invent
the next big thing in
the youth market?
What products and
services do young
people demand?
How can young
consumers help us
develop products?
Find Answers ↓
Produce what
young consumers
really want
Millennials and Gen Z are the largest consumer group in the world. They have immense purchasing power and increasingly unique demands.
Create services, physical products and digital tools together with young people. Thrive in the youth market.
Process
01
Identify demands and
latent needs of young
consumers.
02
Develop product and
service concepts with
young people.
03
Validate concepts
with real users and
make iterations.
04
Design and test
prototypes with
our experts.
Capabilities
Competitive Product
Analysis
User Experience
Research
Product Concept
Testing
Prototyping +
Product Mockups
Usability Testing
(RITE / C-RITE)
Conjoint +
MaxDiff Analysis
Implicit
Association Tests
Sensory Analysis +
Eye Tracking
Branding + Visual
Identity Design
Product Launch
Planning
Featured
Experts
Patrick Cheong-See
Patrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
Read bio
Djan Suphi
Djan Suphi has 20+ years of experience in various senior roles at BP and ExxonMobil and an MBA from Boston University.
Read bio
Ahmet Topcuoglu
Former Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
Read bio
Gozde Scholtz
Spanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.
Read bio
Gulen Guigaz
Gulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
Read bio
Client
Story
Building smart gadgets for Millennial parents
A VC-backed startup was on a mission to invent high-tech baby products thoughtfully designed for the new wave of parents.
View Project
Improving student mental health with a mobile app
A university, software development agency and our team joined forces to create a mental health app that students would actually use.
View Project
Designing a membership plan tailored for students
A professional association has diversified its membership base by introducing a new membership grade for junior members.
View Project
Any questions?
Let us know. No sales pitch. No obligation.
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