Product Innovation

  • How can we invent
    the next big thing in
    the youth market?
  • What products and
    services do young 
    people demand?
  • How can young
    consumers help us
    develop products?
Find Answers    ↓

Produce what
young consumers
really want

Millennials and Gen Z are the largest consumer group in the world. They have immense purchasing power and increasingly unique demands.

Create services, physical products and digital tools together with young people. Thrive in the youth market.
Process
01
Identify demands and
latent needs of young
consumers.
02
Develop product and
service concepts with
young people.
03
Validate concepts
with real users and
make iterations.
04
Design and test
prototypes with
our experts.

Capabilities

Competitive Product
Analysis
User Experience
Research
Product Concept
Testing
Prototyping +
Product Mockups
Usability Testing
(RITE / C-RITE)
Conjoint +
MaxDiff Analysis
Implicit
Association Tests
Sensory Analysis +
Eye Tracking
Branding + Visual
Identity Design
Product Launch
Planning
Featured
Experts
  • Patrick Cheong-See
    Patrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
  • Djan Suphi
    Djan Suphi has 20+ years of experience in various senior roles at BP and ExxonMobil and an MBA from Boston University.
  • Ahmet Topcuoglu
    Ahmet Topcuoglu
    Former Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
  • Gozde Scholtz
    Gozde Scholtz
    Spanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.
  • Gulen Guigaz
    Gulen Guigaz
    Gulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
Client
Story
  • Building smart gadgets for Millennial parents
    A VC-backed startup was on a mission to invent high-tech baby products thoughtfully designed for the new wave of parents. 
    View Project
  • Improving student mental health with a mobile app
    A university, software development agency and our team joined forces to create a mental health app that students would actually use.
    View Project
  • Designing a membership plan tailored for students
    A professional association has diversified its membership base by introducing a new membership grade for junior members.
    View Project

Any questions?

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