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Product Innovation
How can we invent
the next big thing in
the youth market?
What products and
services do young
people demand?
How can young
consumers help us
develop products?
Find Answers ↓
Produce what
young consumers
really want
Millennials and Gen Z are the largest consumer group in the world. They have immense purchasing power and increasingly unique demands.
Create services, physical products and digital tools together with young people. Thrive in the youth market.
Process
01
Identify demands and
latent needs of young
consumers.
02
Develop product and
service concepts with
young people.
03
Validate concepts
with real users and
make iterations.
04
Design and test
prototypes with
our experts.
Capabilities
Competitive Product
Analysis
User Experience
Research
Product Concept
Testing
Prototyping +
Product Mockups
Usability Testing
(RITE / C-RITE)
Conjoint +
MaxDiff Analysis
Implicit
Association Tests
Sensory Analysis +
Eye Tracking
Branding + Visual
Identity Design
Product Launch
Planning
Featured
Experts
Melissa Yacoub
Melissa Yacoub is an innovation consultant and entrepreneur who was named in the coveted Forbes 30 under 30 list.
Read bio
Arda Awais
Arda Awais is a creative professional specialising in designing digital products and seamless user experiences.
Read bio
Nur Karadeniz
Nur Karadeniz is a distinguished expert in service design, user experience architecture and digital product innovation.
Read bio
Canberk Beker
A tech-savvy growth hacker, Canberk Beker has years of experience in user acquisition and demand generation.
Read bio
Ismail Berkan
A Stanford-educated innovation expert, Ismail Berkan has served global corporates like PwC and over a hundred tech start-ups.
Read bio
Client
Story
Building smart gadgets for Millennial parents
A VC-backed startup was on a mission to invent high-tech baby products thoughtfully designed for the new wave of parents.
View Project
Improving student mental health with a mobile app
A university, software development agency and our team joined forces to create a mental health app that students would actually use.
View Project
Designing a membership plan tailored for students
A professional association has diversified its membership base by introducing a new membership grade for junior members.
View Project
Any questions?
Let us know. No sales pitch. No obligation.
Arrange a Call Back
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