Product Innovation
Produce what
young consumers
really want
Millennials and Gen Z are the largest consumer group in the world. They have immense purchasing power and increasingly unique demands.
Create services, physical products and digital tools together with young people. Thrive in the youth market.
Create services, physical products and digital tools together with young people. Thrive in the youth market.
Process
01
Identify demands and
latent needs of young
consumers.
latent needs of young
consumers.
02
Develop product and
service concepts with
young people.
service concepts with
young people.
03
Validate concepts
with real users and
make iterations.
with real users and
make iterations.
04
Design and test
prototypes with
our experts.
prototypes with
our experts.
Capabilities
Competitive Product
Analysis
User Experience
Research
Product Concept
Testing
Prototyping +
Product Mockups
Usability Testing
(RITE / C-RITE)
Conjoint +
MaxDiff Analysis
Implicit
Association Tests
Sensory Analysis +
Eye Tracking
Branding + Visual
Identity Design
Product Launch
Planning
Featured
Experts
Patrick Cheong-SeePatrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
Djan SuphiDjan Suphi has 20+ years of experience in various senior roles at BP and ExxonMobil and an MBA from Boston University.
Ahmet TopcuogluFormer Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
Gozde ScholtzSpanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.
Gulen GuigazGulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
Client
Story
Any questions?
Let us know. No sales pitch. No obligation.
Arrange a Call Back