To discover immediate opportunities in different markets and regions, we begin with an analysis of market characteristics, socio-economic conditions and industry trends in both developed and emerging countries. We also contact local industry professionals and consumers based in foreign markets to gain further insights.
Once this extensive research process is completed, we work with our clients to agree on the market(s) they could target.
Following the initial assessment, we profile and analyse potential future competitors to recognise where the market is saturated. We identify unmet market needs and help you avoid harmful competition whilst entering new markets.
Our consultants thereafter start to develop an in-depth understanding of customers in the target market(s) through voice of the customer (VoC) studies. We use a variety of data collection and analysis methods, from ethnography to social listening, and create detailed customer personas. This is useful for both B2B and B2C companies.
Our go-to-market strategy proposals help clients understand the complexities of their target markets and hedge investments against challenges. Working with client teams, we select the optimal mode of entry considering multiple scenarios and help them find reliable partners in local markets.
In addition, we examine similar decisions made by other organisations in the past to learn what is needed for a smooth entry.