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Youth Marketing

  • Can we do more with
    our youth marketing
    campaigns?
  • How can we speak
    the language of
    young consumers?
  • What is the best way
    to embed our brand
    into youth culture?
Find Answers    ↓

Create campaigns
with creative young
people

We help our clients communicate with younger audiences using the channels and languages that feel natural to them.

Click with your target audience, design memorable marketing campaigns and cultivate brand love.
Process
01
Study your target
audience and youth
culture.
02
Form a marketing
communications
strategy.
03
Develop and test
campaign concepts
with young people.
04
Produce campaigns
and creative briefs
with our experts.

Capabilities

Target Audience
Segmentation
Perceptual
Brand Mapping
TURF
Analysis
Creative Campaign
Design
Key Visual
Development
Channel
Planning
Customer Lifecycle
Planning
Marketing Activation
Planning
A&P Budget
Optimisation
Ad Effectiveness
Measurement
Featured
Experts
  • Bronte Culleton - First Step Consulting - FSC Global
    Bronte Culleton
    Currently working at TikTok, Bronte Culleton is a marketing strategist with demonstrated expertise in student marketing.
  • Farnaz Mahootchi - First Step Consulting - FSC Global
    Farnaz Mahootchi
    A senior brand manager, Farnaz Mahootchi has about 20 years of experience at BAT and an MBA from London Business School.
  • Ahmet Topcuoglu
    Ahmet Topcuoglu
    Former Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
  • Gozde Scholtz
    Gozde Scholtz
    Spanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.
  • Layla West - First Step Consulting - FSC Global
    Layla West
    A senior marketing strategist with 15+ years of experience, Layla West has vast expertise in youth marketing.
Client
Story
  • Formulating a bold strategy to target young travellers
    A hospitality group inspired young British travellers to visit its hotels in the Mediterranean countries with a year-long marketing plan.
    View Project
  • Driving sales with creativity and branded mobile games
    A protein snack bar company came to us to make their delicious, all-natural and low-sugar products a hit with young gym goers.
    View Project
  • Launching an online marketplace for creatives
    An overseas firm asked for an iconic campaign to promote its online marketplace among young designers and artists in the UK.
    View Project

Any questions?

FSC Global - Contact - First-Step-Consulting
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