Ahmet Topcuoglu brings a wealth of knowledge and nearly twenty years of professional experience to our projects.
As a Youth Segment Marketing Manager of Vodafone, he took the initiative to build a youth-oriented sub-brand (Freezone) and led multiple youth marketing campaigns.
As a Category Marketing Manager of Reckitt Benckiser, he managed six different world-famous brands: Finish, Calgon, Airwick, Durex, Veet and Scholl. Under his leadership, Durex started its first ever social media and YouTube ad campaign targeting young consumers in Turkey.
Furthermore, he held managerial positions at Kimberly-Clark, Henkel and Procter & Gamble for years. At a multi-billion pound local company, he developed successful product launch campaigns for several food products designed for younger consumer segments.
Ahmet also has strong experience in M&A deals, post-merger integration, change management and business development.
He is now ready to help our clients create marketing campaigns, sub-brands and new businesses to accelerate growth in the youth market.
Ahmet speaks English, Turkish and French.