Gamze Arslan’s background includes over ten years of consumer and market research experience, working at some of the most trusted research and analytics companies.
Recently she has supported the work of Ipsos MORI, Nielsen, C Space, CM Research, Lantern Research, Basis Research and Rainmaker Research as an independent expert. Gamze was previously a Research Executive at Kantar and GfK and a Marketing Research Manager at a leading e-commerce company.
Across her career, she has delivered more than one hundred projects for household brands and international corporations in a variety of sectors including consumer goods, retail, banking, automotive, insurance and gaming.
Experienced in all types of qualitative and quantitative research, ranging from usage and attitude (U&A) studies to ad and product concept testing, Gamze has joined our team to help clients monitor, analyse and shape consumer behaviour in the youth market.
She holds a BSc in Mathematics and an MBA with Marketing specialisation.