A 20+ year veteran of the insights sector, Gulen Guigaz has extensive experience in market and consumer research.
Having spent most of her professional career at Kantar Insights (formerly TNS) and Kantar Media, she has provided strategic advice and business intelligence to brands, publishers, broadcasters and agencies from numerous industries, including consumer goods, advertising, media and the public sector.
Unilever, PepsiCo, Procter & Gamble, World Bank, UNICEF, PEW Charitable Trusts and the U.S. Department of State are some of the clients she served in the past.
Gulen has also demonstrated expertise in new business development. She was hired to set up Kantar Media’s business operations in Istanbul in the early 2010s. More recently, she has established her own start-up which is operating in four different countries.
As part of our team, Gulen leverages her skills to help our clients explore new commercial opportunities in the youth market and achieve next-level growth.