With her 15+ years of professional experience, there aren’t many marketing challenges Layla West isn’t equipped to tackle.

Layla is the former Head of Purpose and Communications of British telco Giffgaff (turnover: £400M+). She served the company as Head of Social and PR for more than four years before that.

Earlier in her career, Layla worked as the Consumer Engagement Director of the UK’s largest publisher Penguin Random House UK, where she created the firm’s consumer brand strategy and launched a sub-brand for 16-24 year olds.

At British television network Channel 4, Layla successfully led E4.com — the website of the second most popular digital channel for 16-34 year olds in the country. This is where she delivered a remarkable 48% TV-to-web conversion rate in her campaigns, grossly exceeding the 5% benchmark.

She was also recruited as an independent consultant by several leading organisations to work on their content, social and creative strategies in the past. Her client portfolio includes Barclays, Pinterest, FIFA and Wellcome Trust, amongst others. She continues to advise business leaders.

It is evident that Layla has an astonishing ability to develop innovative, multi-platform campaigns and she brings a creative flair to everything she does. It is this expertise Layla offers to our clients.