Leyla Onal is a social scientist with years of academic experience and a well-established market researcher. She has served many renowned consulting firms, corporations and agencies, including L.E.K Consulting, Frost & Sullivan, Edelman Intelligence, C Space, Jigsaw, American Express Global Business Travel, Discover AI, AudienceNet and Black Swan.

Specialising in consumer research, social listening, sentiment analysis and benchmarking, Leyla has served clients in the consumer goods, pharmaceuticals, healthcare, media, entertainment and financial services sectors.

Her work in market research facilitated PepsiCo’s launch of a new premium bottled water brand, supported the United Nation’s UN75 Dialogues initiative on its 75th anniversary in 2020, and increased Colgate’s Net Promoter Score (NPS), amongst others.

Experienced in both quantitative and qualitative research, she makes use of primary and secondary research tools to help our clients understand the evolving needs of young consumers, monitor emerging trends in contemporary culture, and discover untapped opportunities in the youth market.

Leyla speaks English, Hungarian and Turkish.
Meet Our
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  • Steve Wayman
    Steve Wayman is a veteran executive who managed multi-billion pound corporations in the oil and gas industry.
  • Patrick Cheong-See
    Patrick Cheong-See is an ex-Accenture, Ogilvy Consulting and Prophet consultant with over a decade of experience.
  • Gulen Guigaz
    Gulen Guigaz
    Gulen Guigaz is an expert in consumer research and strategy who spent twenty successful years at Kantar Group.
  • Ahmet Topcuoglu
    Ahmet Topcuoglu
    Former Youth Segment Marketing Manager of Vodafone, Ahmet Topcuoglu has 18 years of experience at global brands.
  • Gozde Scholtz
    Gozde Scholtz
    Spanning a career of 15+ years in marketing, Gozde Scholtz held managerial positions at many large FMCG companies.

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