Featured Projects

Demystifying the new Direct-to-Avatar economy
A youth fashion brand needed a strategy to engage with young consumers purchasing virtual clothes to dress their digital avatars.
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Leveraging trends in youth culture to grow
A jewellery business was seeking to earn a place in youth culture and get its spark back as the entire industry was at an inflection point.
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Captivating the next generation of coffee lovers
A coffee shop chain with several stores situated next to university campuses sought our assistance to attract young consumers.
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Building smart gadgets for Millennial parents
A VC-backed startup was on a mission to invent high-tech baby products thoughtfully designed for the new wave of parents.
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Improving student mental health with a mobile app
A university, software development agency and our team joined forces to create a mental health app that students would actually use.
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Designing a membership plan tailored for students
A professional association has diversified its membership base by introducing a new membership grade for junior members.
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Formulating a bold strategy to target young travellers
A hospitality group inspired young British travellers to visit its hotels in the Mediterranean countries with a year-long marketing plan.
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Driving sales with creativity and branded mobile games
A protein snack bar company came to us to make their delicious, all-natural and low-sugar products a hit with young gym goers.
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Launching an online marketplace for creatives
An overseas firm asked for an iconic campaign to promote its online marketplace among young designers and artists in the UK.
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Building a youth sub-brand in the footwear market
A footwear firm was impressed with the recent success of Crocs Inc. in the youth market and wanted to set up its own sub-brand.
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Creating a personal finance app for Gen Z
A team of entrepreneurs partnered with us to develop a mobile app designed to help young adults manage their spending.
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Setting up an online fantasy sports platform
An online media outlet was looking to start a daily fantasy sports platform targeting young sports fans and requested our support.
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Becoming a dream place to work for young developers
A technology scale-up was determined to be recognised as a preferred place to work for junior software engineers and developers.
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Creating a local employer brand for an American firm
A US financial services firm with global presence worked with our team to tap into the best graduate talent the UK has to offer.
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Developing a sought-after graduate training scheme
An engineering company knew it needed to introduce a structured graduate scheme to increase talent retention and diversity.
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Did you know?

While research is integral to our consulting work, we offer our research expertise as a standalone service too. View our featured research projects.